Earlier this year, the UAE Cabinet endorsed the move to grant long-term residency permits (Golden Residence Visas) to creators, innovators and entrepreneurs based on their contribution and influence on society, and Dubai Culture adopted a new policy to grant the first cultural visa in the world.
Carrying out that vision is Maxine English, Partner of Park Lane Live who has dedicated over twenty years of her career ensuring that the UAE is firmly established in the global arena of showcasing local and international talent.
Maxine's experience in entertainment and theatre management is unparalleled in the region, with a unique and diverse skill set featuring everything from government events and theatrical production to “Triple A “artists rock and pop showcase concerts.
Commenting on her recognition English was quick to highlight how far the industry has evolved. “To be recognised by The Dubai Culture & Arts Authority for my industry contributions is both an honour and a privilege. I have witnessed and contributed to the rapid expansion of establishing the city of Dubai in its quest to shape arts and culture both regionally and globally, and I am committed to furthering growth and expansion with exciting talent and initiatives for the future”.
Maxine's experience in Event, Entertainment and Theatre management is unparalleled in the region, with over 20+ industry awards and a proven commercial success rate.
Exceptional leadership skills and a track record of success means that Maxine has one eye on quality and another firmly on commercial gain. Priding herself on creative solutions and flawless delivery and producing large multi-pillar programmes, whilst cultivating strategic partnerships are her core strengths.
Ensuring that her commitment to content and commercial success are equally as strong as her ability to liaise with stakeholders and build client relations. Ensuring that every project is commercially sound as well as creatively inspiring is her key to success.
She brings a proven track record of success and a large network of connections within the region and internationally. Excellent Leadership skills and an extensive knowledge of events and operational practice within the GCC. A dedicated, timeline-driven leader with a proven ability to successfully manage simultaneous multi-million-dirham projects.
James has worked in the Financial Services industry for over 20 years in the Banking and Investment sectors, having worked in the Channel Islands & UK for the earlier part of his career and then moving to the United Arab Emirates in 2008.
Since arriving in the UAE, having worked for an International Investment company and with a Royal Private Family Office for three years, in 2012 he set up Park Lane Group as an independent business consultancy agency, assisting businesses with anything from company formation and company structure, to providing advice on business strategy and making beneficial partnership introductions.
In 2017 James extended Park Lane Group's offerings and entered the world of eCommerce with the launch of "Liquid Hospitality Card", a digital platform to enable staff within the Hospitality industry to get discounts at various businesses across the United Arab Emirates.
James provides onsite support to the Park Lane Live team, ensuring that all creative plans are deliverable, whilst managing all auditable documentation and budgeting across the group and for Park Lane Live specifically.